Guest post by Pink Prosecco
Adam Deen, of the Deen Institute, has been coming in for a bit of flack from (some) Muslims over his ‘modernising’ approach to Islam. In particular he has spoken out against the marginalization of women in university ISOCs, the way they have been excluded from full participation. Now he is at the centre of another controversy, this time sparked by the Happy Muslims video, which you can see at the Pharrell – HAPPY BRITISH MUSLIMS! site here. Deen appears with other Muslims, including his wife Myriam Francois Cerrah, dancing and singing to the Pharrell Williams hit ‘Happy’.
Several different objections have been raised to this project. The most predictable focus on the supposed impropriety of the video:
“We’ve basically lost all meaning for what the word hijab means. I can’t even be bothered to explain this issue again, the fact that hijab is a state, not just a piece of cloth on the head. Anyway, whatever. This isn’t about the women anyway, this is about the mindset of *all* who support such things.”
Others complain that it is pandering to non-Muslim prejudices to put on a display of happiness and normalcy in order to counter stereotypes. A few just find it a bit cringey, and some feel happiness is rather misplaced when there is so much suffering in the world.
Here is an extract from one of the more aggressive responses, a post by Uthman Badar.
“What we have here is an attempt by Muslims to been seen as ‘normal’ by the mainstream non-Muslim white majority in response to overbearing stereotypes and allegations to the contrary. In the words of the producers,
‘We Brits have a bad rep for being a bit stiff, but this video proves otherwise. We are HAPPY. We are eclectic. We are cosmopolitan. Diverse. Creative. Fun. Outgoing. And everything you can think of.
This video is to show the world despite the negative press, stereotypes and discrimination we are burdened with we should respond with smiles and joy, not anger.’
There is so much wrong with this approach, I don’t know where to begin!
It has Muslims coming in to bat for ‘Brits’ and their bad rep. Reward for the excellent treatment received by Muslims in Britain and by Britain abroad? House-Muslim mentality?”
The quotation from the video’s publicity material, that Badar objects to above, in fact demonstrates that the participants are not complacent about anti-Muslim bigotry, yet still unequivocally identify as British, and want to reach out to non-Muslims with a positive message.
It’s a cheerful video – but I do wonder what it is for exactly. I don’t think EDL supporters will see the error of their ways after watching it – they’ll probably think the performers are practicing taqqiya. Those with more nuanced concerns may quite like the video – but wouldn’t have seen people like Julie Siddiqui as a problem in the first place.
I think Uthman Badar (and others like him) have got this all wrong. My hunch is that this video was never intended to influence non-Muslims, but rather to enable Deen and co. to position themselves in opposition to more conservative, or orthodox, Muslim voices. Participants such as Salma Yaqoob have sometimes seemed keener on differentiating themselves from Quilliam types than from Muslim ‘puritans’ (to use Deen’s term). It’s positive that the battle against real hardliners, usually waged by ultra-liberal Muslims and non-Muslims, is being joined by those who are only moderately moderate.