Fleischer Studios, 1932
“The simplicity of commodity fetishism makes it a starting point and example for analysing non-economic relations. It establishes a dichotomy between appearance and concealed reality (without the former necessarily being false) which can be taken up in the analysis of IDEOLOGY. It discusses social relations conducted as and in the form of relations between commodities or things and this has application to the theory of REIFICATION and ALIENATION. (See also FETISHISM.)” – Ben Fine, ‘Commodity Fetishism’ in ‘A Dictionary of Marxist Thought’, ed Tom Bottomore, pub: Blackwell 1983.
H/t: Norman Field